Wwe Raw Brand Extension

In early to mid-2002, WWF underwent a process they called the "Brand Extension". WWF divided itself into two "de facto" wrestling promotions with separate rosters, storylines and authority figures. Raw and SmackDown! would host each division, give its name to the division and essentially compete against each other. The split was a result of WWF purchasing their two biggest competitors, WCW and ECW. The brand extension was publicly announced during a telecast of WWF Raw on March 25, 2002, and became official the next day.

Wrestlers now would become show-exclusive, wrestling for their specific show only. At the time this excluded the WWE Undisputed Championship and WWE Women's Championship, as those WWE titles would be defended on both shows. In August 2002, WWE Undisputed Champion Brock Lesnar refused to defend the title on Raw, in effect causing his title to become exclusive to SmackDown! The following week on Raw, General Manager Eric Bischoff awarded a newly instated World Heavyweight Championship to Raw's designated number one contender, Triple H. Due to the fact that since the WWE Undisputed Championship was now SmackDown! exclusive it was no longer seen as "undisputed". Following this, the WWE Women's Championship soon became Raw-exclusive as well. As a result of the Brand Extension, an annual "draft lottery" was instituted to exchange members of each roster and generally refresh the lineups.

WWE Raw claimed to have earned the distinction of having the most original episodes of any fictional weekly program on August 2, 2005 when it broadcasted the 636th episode. It was said to have taken the place of Gunsmoke, which held that distinction.

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